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Footfall Index

  • Get insights into visitor trends
  • Compare different Shopping Areas
  • Understand Popular Shopper Profiles

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About the foot traffic index

The index provides you holistic visitor insights in over 200 dutch locations. It allows you to compare foot traffic trends, assess real catchment, and identify common shopper profiles – in any location, 365 days a year.

Data

Insights are based on aggregated and anonymized GPS data from mobile phone apps. In addition, we integrate data from various other sources, such as laser counters and shopping profile providers.

Technology

Placense only uses exact building and area boundaries (geofences) to determine visits. All data is anonymized to protect individual privacy and comply with GDPR.

Learn More

Placense allows you to also get custom analyses for people in any location. We enable you to compare the foot traffic of your own stores vs. your competitors’ stores, measure your OOH campaign’s impact, and understand customer journeys. Reach out for custom requests and additional information.

More information on our technology here. More information on privacy here.

Technology

Trusted insights based on multiple data sources

Interested in more?

Get insights for any shopping area

Free
€ 0
Essential
€ 225 /mo
Billed annually
Professional
€ 450 /mo
Billed annually
Customized
Talk to us to get a quote that fit your needs
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Free
0
Essential
225/ mo Billed annually
Best Value
Professional
450/ mo Billed annually
Customized

Talk to us to get a quote that fit your needs

Features
No. of shopping areas

14

5 top cities

50

15 top cities

110

48 top cities

Talk to us

Catchment
Top 3 districts in the city
Top 3 districts outside the city
Top 3 districts in the city
Top 3 districts outside the city
Top 3 districts in the city
Top 3 districts outside the city
Top 3 districts in the city
Top 3 districts outside the city
Shopper Profiles
Top 2 shopper profiles
Top 2 shopping categories
Top 2 shopper profiles
Top 2 shopping categories
Top 2 shopper profiles
Top 2 shopping categories
Top 2 shopper profiles
Top 2 shopping categories
Footfall Index
Updates

weekly

weekly

weekly

weekly

Date Range

12 months

12 months

12 months

Up to 24 months

Seasonality
Day of the week
Hour of the day
Day of the week
Hour of the day
Day of the week
Hour of the day
Duration
Time Range Filter
Shopping Areas Comparison
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